Michelin (/ˈmɪʃəlɪn/ or /ˈmɪtʃəlɪn/; French pronunciation: [miʃˈlɛ̃]; full name: SCA Compagnie Générale des Établissements Michelin) is a tire manufacturer based in Clermont-Ferrand in the Auvergne région of France. It is one of the two largest tire manufacturers in the world along with Bridgestone. In addition to the Michelin brand, it also owns the BFGoodrich, Kleber, Tigar, Riken, Kormoran and Uniroyal (in North America) tire brands.
Michelin is also notable for its Red and Green travel guides, its roadmaps, the Michelin stars that the Red Guide awards to restaurants for their cooking, and for its company mascot Bibendum, colloquially known as the Michelin Man. Michelin's numerous inventions include the removable tire, the pneurail (a tire for trains made to run on rails) and the radial tire technology now used in modern "green tires" that reduce fuel consumption.
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